Compare the Market

ITV Branding Disruptions

ITV teamed up with Compare the Market to introduce some brand new characters by disrupting their advert breaks. Ahead of the main advert launch, the mischievous characters wreaked havoc by revealing themself in unexpected ways. We worked with the team at ITV to take Passion Picture's fantastic character animation, and integrate it into the ITV branding - creating destructive effects and a slate of layouts that balanced the visibility of the ITV logo and the new characters.  

Client: ITV Creative
Agency: VCCP
Character animation: Passion Pictures
Producers: Liam Smith, Amy Irish
ITV Campaign Lead: Emma Reith
ITV branding graphics: Copperworks Studio